Public Relation: Tools

Public Relation

Company relate to large number of interested public. Public, any group that have potential and interest on companies ability to achieve its target. There are some function which perform under public relation:

1. Press Relations- News and information about organization in the most positive light.

2. Product publicity- Sponsoring efforts to publicize specific products

3. Corporate Communications- Promoting understanding of the organization through internal and external communications.

4. Lobbying: Dealing with legislators and government officials to promote or defeat legislation and regulation.

5. Counselling- Advising management about public issues, and company positions and image during good time and bad.

Major Tool in Marketing PR

Publications:  Companies rely extensively on publish materials to reach and influence their target markets. Like, Annual Reports, Articles, Brochures, Magazines and Audiovisual material

Events: To caught attention for new product or company, arranging special events, like, news conferences, seminars, outing, trade shows, exhibits, contests and competitions, anniversaries.

Sponsorship: Companies promote their brands and corporate name by sponsoring sports and cultural events and highly regarded causes.

News: One of the major tasks of PR professionals is to find or create favourable news about the company, products and its people.

Speeches: increasingly, company executives must field questions from the media or give talks at trade associations or sales meetings, and these appearances can build the company's image.

Steps for making effective public relations:

1st: Make Objective: PR can be Awareness, Credibility, Enthusiasm. Company have to set goal or objective for marketing public relation.

2nd: Chose Messages and Vehicles: After electing objective, company have to decide how to reach target market and what deliver to target market.

3rd: Implement Plan And Evaluating Result: It's difficult to measuring PR, the easiest measures of marking PR effectiveness is the number of exposures carried by the media. Publicists supply the client with a clipping book showing all the media that carried news about product and summary statement. This is not effective tool to get result because it contain no indication of how many people read, heard, or recalled the message.

A better measure is the change in product awareness, comprehensions, or attitude resulting from the PR Campaning.