Marketing Mix
4ps
Marketing mix help to understand of integrated marketing
program to create, communicate and deliver value to customer.
Marketing mix help to make decision for influencing their
end consumers and channel partners.
Product:
which product we offer to our customer: Tangible (Goods) , Intangible
(Service)
|
Variety of product
|
Product quality
|
|
Product design
|
Product future
|
|
Band
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Packaging
|
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Size
|
Warranties and return
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Price:
Price is numeric value of product for that buyer have to
pay.
Price on:
List of Price: the value on package, which depend on distribution plan, value change cost, and how
to defend rival.
Discounts Allowances Payment period Credit terms
Promotion:
Promotion is communication for targeting market, its create
companies' stand for,
Promotion include:
Sales promotion Advertising Sales force Public relation Direct
marketing
Place:
Place means, how to provide product to customer, how to end
user get the product
Place include:
Distributors Channel
partners Locations
Reference:
Marketing Management by Philip Kotler
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