How to Built Brand: Brand Building Strategies

Brand building strategies

According to the American Marketing Association (AMA), A Brand is "name, term, sign, symbol, or design or  combination of them, intended to identify a goods and services of one seller or group of sellers and to differentiate them from those of competition."

What can be Branded

Physical Goods: best known and highly regarded consumer products, like Coca-Cola, Mercedes-Benz, Nescafe, Sony etc.

Service: British Airways, SOTC travel, Fdex, etc. are strong brands existed for yers, the pervasiveness of service branding.

Retailers and Distributors: Sales India (for electrical, in Baroda, Gujarat (Inida)), Mobilewala (for mobile phone, Baroda Gujarat), Barafwala (Distributor of feeding shop, Bahruch Gujarat(India) ) are some example of retailers and Distributors who are brand in local market.

People: actors, politician, religion masters

Sport art and entertainment: Cricket, football, Star Wars,  

Geographic Location: Gir national park, Gir Gujarat, Safari SA,

Steps to Build Brand

First: Define your brand:

At this stage have to give answer of question "Who are you?", awareness of brand. For example, how often and how easily the brand is evoked under various situations and circumstances. you need to know what your brand stands for and you want to contributing to environmental, social, and economic wellbeing of consumers.

Second: Differentiate and Position your Brand

At this stage have to give answer of question "What are you?". need to give performance in primary characteristic and secondary futures, product reliability, suability, serviceability, efficiency, style and design, price. Create image for user profiles, purchase and usage, situations, personality and values, history, heritage and experiences. Once a come up with unique value proposition, you should use a good branding strategy to position your brand in a way that will help consumers see and appreciate the gather value of brand over competing once in the market.

Third: Response of Brand

At this stage have to give answer of question "what about you?" Analysis brand respond by brand judgments and brand feelings.

Brand judgments are customers' personal opinions about and evaluations of the brand, which consumer form by putting together all the different brand performance and imagery associations. Brand judgment may be basis on quality, credibility, consideration, and superiority.

Brand feelings are customers' emotional responses and reactions to the brand.  it's also relate to the social currency evoked by brand. Feeling basis on warmth, fun, excitement, security, social approval, self-respect.  

Fourth: Relationship (personalize)

If want to brand build to be successful, then have to personalize it. At this stage have to give answer the question of "what about you and me?". In brand building, invite customers to be co-creators of brand values so that they can feel that they also own it and relate with it. At this stage you have to give consumers reason to participate and engage with your brand for a lifetime.