Product Classification for Consumer Goods

Product Classification for Consumer Goods

For consumer goods, product divided in three category 

1. Convenience Goods
2. Shopping Goods
3. Specialty Goods

Convenience Goods: Those goods which consumer purchase frequently, immediately and with minimum effort. I want to buy a new ball pen, For example, during go to college, I stop my car and go to shop and buy immediately. No more search, not take opinion of others. Very less effort

Shopping Goods: Those goods which consumer purchase in the process of selection and purchase on basis of suitability, quality, price, and style. I want to buy a cloth, For example, I'll check it out brand, take trial, asking to my brother/friends, looking price.

Specialty Goods: Those consumer good in which a significant group of buyer and make special purchase effort. I want to new Car, For example, I'll check out features compare with other brands, looking about price, asking users of cars, check out experts view about car.