Characteristics of New Products
- Relative Advance: Seek to measure economic benefits
- Compatibility
- Novelty with an innovation
- More compatible a new product in with the existing system, its to be readily accepted
- At certain plant the new product may so resemble
- Complexity:
- define as degree of deficit associated with full understand of application of innovation
- Divisibility
- measure the extent to which it is possible to try an innovation before coming to final adoption/rejection decision
- it can have significant influence upon attitudes to wards a new product
- Communicability
- It's viral activity throughout the new product, new product purchase decision
All above factor measure objective factor
For subjective side: perception (important for product adoption)
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