Six Kinds of Products
-By Booz, Allen and Hamilton (1982)
- New to the worlds (Totally new product like, evolution of mobile)
- New product line (mobile exiting now tablets)
- Addition to existing product line (mobile with flip )
- Improvement and revision to existing products ( mobile with new OS, or new features)
- Re positioning (Mobile phone for old age people: chocolate for old age people)
- Cost reductions (Now we offer our luxurious cell phone for common person )
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