Segmentation Model
Segmentation model helping tool
for develop database that provide calculations and rankings for identified
critical elements that are necessary for meet companies objective within a particular
segment.
Company do segmentation because:
- For meet company's objective, like, sales growth and profit.
- To determine the necessary calculations, grouping and ranking of all customers.
- To identify which of customers are most valuable in the attainment of your objectives.
- Developed and executed properly, provides a very clear understanding to the target group, What the objectives are, how the model work
Type of market segmentation
Geographic segmentation
Segmentation by Geographic
criteria, Like, Nations, Stat, regions, city, etc. Demographic data with
geographic data to create a more accurate profile. For example, KFC, Started to
add vegetable dish in menu. With respect to region, in rainy regions merchants
can sell things like raincoats, umbrellas, in hot regions, can sell summer
clothing. Small or local merchant can
sell product cording to local people preference.
Demographic segmentation
Segmentation can be done by on
basis on age, gender, occupation and education level etc. for example, sport
bike target youngsters, luxurious car
target business men/ top level executives. Demographic segmentation divides
markets into different life stage groups and allows for messages to be tailored
accordingly.
Behavioral Segmentation
Segmentation can be done on basis
of knowledge, attitude, usage rate, responses, status, etc. Marketers believe
that behavior variables are the best starting point for building market
segments.
Psychographic segmentation
Segmentation can be done by on
basis of lifestyle, interests, opinions of customers. It considers how people
spend their leisure (relaxation ). Psychographics are very important to
segmentation, because psychographics identify the personal activates and
targeted lifestyle the target subject endures. or image they are attempting to
project.
No comments:
Post a Comment